Obesity Awareness Ads

Obesity is a major health concern facing millions of Americans. As such, the focus of this project was to create a series of obesity awareness ads for the Obesity Society.

I chose to go with a simple clean typographic aesthetic for quick recognition and readability as the ads would be placed in public transit areas and would need to convey the message quickly. The ad campaign, targeted at Chicagoans, create landmarks and common sites around the city from the words describing all the health issues associated with obesity.